haku: @author Yaprak, A. / yhteensä: 8
viite: 4 / 8
| Tekijä: | Akaah, I.P. Yaprak, A. |
| Otsikko: | Identifying target segments for foreign direct investment (FDI) attraction: an application of conjoint methodology |
| Lehti: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 28-37 |
| Asiasana: | CONJOINT ANALYSIS FOREIGN INVESTMENT SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | Review of foreign direct investment (FDI) related to the managerial and research implications, viewed from the perspective of both FDI donors and recipient countries, and the FDI attraction efforts in a product marketing context. The application of conjoint methodology to the FDI attraction problem, methodology and analysis method. Three Tables and a Figure cover the conjoint segmentation. |
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