haku: @author Smith, N. C. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Smith, N. C. |
| Otsikko: | Consumer boycotts. |
| Lehti: | Management Decision
1989 : VOL. 27:6, p. 9-15 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMERISM MARKETING CORPORATE RESPONSIBILITY DEVELOPING COUNTRIES |
| Kieli: | eng |
| Tiivistelmä: | Pressure group-inspired consumer boycotts are examined within the context of the business and society relationship. Case examples are given, including boycotts over apartheid in South Africa. It is shown how pressure groups make effective use of the boycott and how management may respond. The position of Barclays Bank in South Africa, and Nestle's marketing of baby milk to the Third World are examined in detail. Some important findings for management and for pressure groups are revealed. 1. Consumer boycotts should be judged as symbolic acts: moral pressure may be more important than economic pressure and have a greater impact on the firm. 2. Moral pressure may be sufficient to secure the aims of the pressure group. |
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