haku: @author Bergadaa, M. / yhteensä: 8
viite: 5 / 8
| Tekijä: | Bergadaa, M. Thietart, R.-A. |
| Otsikko: | L'enseignement de la gestion a l'horizon 1995: une analyse prospective = Management studies of the 1995 horizon: a prospective analysis |
| Lehti: | Revue Francaise de Gestion
1990 : MAR-APR-MAY, 78, p. 111-119 |
| Asiasana: | MANAGEMENT RESEARCH FORECASTING MANAGEMENT THEORY MANAGEMENT EDUCATION CULTURE FRANCE COMPANIES |
| Kieli: | fre |
| Tiivistelmä: | The vision of the future of business management education is outlined, notably in terms of European corporate requirements and priorities for French management schools facing competition from European institutions. The forecast was elaborated based on a questionnaire distributed among management experts. It is concluded that the MBA (master of business administration) should not be used as a reference. The institutions must encourage education in the context of different cultures. More financial and human efforts must be made by the French institutions to be competitive. The institutions must develop strongly specific competences. The ties with the companies should be reinforced. |
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