haku: @author Garland, H. / yhteensä: 8
viite: 2 / 8
| Tekijä: | Garland, H. |
| Otsikko: | Throwing good money after bad: The effect of sunk costs on the decision to escalate commitment to an ongoing project |
| Lehti: | Journal of Applied Psychology
1990 : DEC, VOL.75, No 6, p.728-731 |
| Asiasana: | DECISION MAKING INVESTMENT COSTS |
| Kieli: | eng |
| Tiivistelmä: | 407 undergraduate business students were the subjects of this experiment, where the functional relationship between sunk costs and the decision to continue investment in a research and development project was examined. Strong linear sunk-cost effects were observed with no indication that incremental costs played any role in decision making. |
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