haku: @indexterm SOVIET BLOC / yhteensä: 80
viite: 35 / 80
| Tekijä: | Luthans, F. Patrick, R. Luthans, B. |
| Otsikko: | Doing business in Central and Eastern Europe: political, economic, and cultural diversity |
| Lehti: | Business Horizons
1995 : SEP-OCT, VOL. 38:5, p. 9-16 |
| Asiasana: | MARKETS MANAGERS SOVIET BLOC ECONOMICS POLITICS CULTURE |
| Kieli: | eng |
| Tiivistelmä: | Managers looking for new markets must not fail to recognize that the Eastern "block" is no longer a block. The first principle of international management is to recognize and appreciate the considerable diversity of countries in the global economy. This is especially true when considering the emerging countries of Central and Eastern Europe. Nevertheless, in the rush to do business in this part of the world, the former communist countries are often still treated as one "bloc". |
SCIMA