haku: @journal_id 1742 / yhteensä: 80
viite: 72 / 80
| Tekijä: | Johnson, M. Spilger, U. |
| Otsikko: | Legal considerations when using parodies in advertising |
| Lehti: | Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 87-96 |
| Asiasana: | Advertising Commercial law |
| Kieli: | eng |
| Tiivistelmä: | Using parodies in an advertising campaign presents legal risks to the parodist. This article examines how copyright and trademark infrigement laws limit the use of parodies in advertising. |
SCIMA