haku: @journal_id 1742 / yhteensä: 80
viite: 67 / 80
| Tekijä: | Lowrey, T.M. (et al.) |
| Otsikko: | Response latency verification of consumption constellations: implications for advertising strategy |
| Lehti: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 29-39 |
| Asiasana: | ADVERTISING CONSUMPTION STRATEGY |
| Vapaa asiasana: | RESPONSE LATENCY |
| Kieli: | eng |
| Tiivistelmä: | This study examines several processing alternatives pertaining to consumption constellations using response latency methodology. |
SCIMA