haku: @journal_id 1742 / yhteensä: 80
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| Tekijä: | Spears, N. |
| Otsikko: | Time pressure and information in sales promotion strategy: conceptual framework and content analysis |
| Lehti: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76 |
| Asiasana: | CONSUMER BEHAVIOUR SALES PROMOTION TIME |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to investigate in time pressure and information between two broad classes of promotional offers: 1) "advanced receipts" in which consumers are encouraged to expedite the purchase of a good or service to take advantage of coupons, rebates, price-offs, premiums, etc. ; and 2) "delayed payments", in which consumers are urged to "buy now and pay later". |
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