haku: @journal_id 1742 / yhteensä: 80
viite: 63 / 80
Tekijä: | West, D. Ford, J. |
Otsikko: | Advertising agency philosophies and employee risk taking |
Lehti: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 77-91 |
Asiasana: | ADVERTISING AGENCIES CREATIVITY PHILOSOPHY RISK |
Kieli: | eng |
Tiivistelmä: | On the basis of an exploratory survey of executives from a cross-section of U.S. advertising agencies, this article examines the relationship between agency creative philosophies and agent creative risk taking. The natures of both creative risk and agency philosophy are discussed. |
SCIMA