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Tekijä: | Rodgers, S. |
Otsikko: | The effects of sponsor relevance on consumer reactions to Internet sponsorships |
Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 67-76 |
Asiasana: | INTERNET SPONSORSHIP |
Kieli: | eng |
Tiivistelmä: | This article reports the results of two test which examined the effects of Internet sponsorship and its role. Article examines sponshoship linkage as a means of structuring Internet sponsorships which impact in many different things. |
SCIMA