haku: @journal_id 1742 / yhteensä: 80
viite: 13 / 80
| Tekijä: | Shimp, T. Stuart, E. W. |
| Otsikko: | The role of disgust as an emotional mediator of advertising effects |
| Lehti: | Journal of Advertising
2004 : VOL. 33:1, p. 43-53 |
| Asiasana: | ADVERTISING EMOTIONS FAST FOOD INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | This research focuses on unstudied emotion in an advertising/marketing context. Especially is focused in considering consumers reaction to advertisements, marketplace phenomena and retail establishments. Two parallel experiments are explored in the context of fast-food restaurant advertising. |
SCIMA