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| Tekijä: | Heller, R. |
| Otsikko: | The compaq comeback |
| Lehti: | Management Today
1994 : DEC, 1, p. 66-71 |
| Asiasana: | CHIEF EXECUTIVE OFFICERS MANAGEMENT SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | When Pfeiffer took over as CEO, Compaq was in crisis. Basking in success, it had become complacent. In two weeks he redesigned the business; in two years it was a turnaround triumph. Turned-around companies seldom recover their full, earlier strength and vitality. And very rarely does the firm, in Compaq Computer's phenomenal style, emerge from crisis to seize leadership: trebling global market share in personal computers, doubling sales to 7.2 billion dollars. |
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