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| Tekijä: | Woodruff, D. |
| Otsikko: | Hard-driving boss |
| Lehti: | Business Week
1998 : OCT 5, VOL. 3582:912, p. 50-55 |
| Asiasana: | ECONOMICS EUROPE CHIEF EXECUTIVE OFFICERS |
| Kieli: | eng |
| Tiivistelmä: | Volkswagen's lovable New Beetle might have died an early death were it not for the fanatical ambition of Chief Executive Ferdinand Piech. In 1993, when VW was reeling from a $1.1 billion loss, many managers viewed the little car as an unaffordable plaything. One opponent, research and development chief Ulrich Seiffert, went so far as to hide the first full-size model from Piech for two weeks when it arrived at Wolfsburg headquarters from VW's California design studio. |
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