haku: @indexterm chief executive officers / yhteensä: 802
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| Tekijä: | Munk, N. |
| Otsikko: | Cover story: How Levi's trashed a great brand |
| Lehti: | Fortune
1999 : APR 12, VOL. 139:7, p. 32-39 |
| Asiasana: | BRANDS CHIEF EXECUTIVE OFFICERS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | While Bob Haas pioneered benevolent management, his company came apart at the seams. When Robert Haas led the most recent LBO of Levi Strauss & Co. in 1996, he took one of the world's most successful brands and placed its entire future in the hands of four people: himself, and uncle, and two cousins. Other family shareholders had two choices: Cede all power to this group for 15 years, or cash out. Most stayed in. It seemed a good bet at the time. Haas was the guy who had saved the troubled family company back in 1984. |
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