haku: @indexterm law / yhteensä: 802
viite: 153 / 802
| Tekijä: | Savell, L. |
| Otsikko: | Marketing Law: Can Marketing Go Too Far? |
| Lehti: | Marketing Management
2001 : DEC-NOV, 4, p. 50-52 |
| Asiasana: | MARKETING BUYING LAW ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | The paper provides ten rules for keeping litigation at bay. Marketing campaigns often include statements about a product's quality, performance or results (and their certainty), ease of use, and safety. Plaintiffs' counsel may focus on these representations and allege that the message conveyed was false or misleading, leading to injuries or other damage. Perhaps the most frequent claim asserted hew is breach of an "express warranty"- the making and breaking of a specific promise. Under the Uniform Commercial Code, which applies in nearly all states, "any affirmation of fact or promise made by the seller to the buyer which relates to the goods and becomes part of the basis of the bargain creates an express warranty that the goods shall conform to the affirmation or promise." |
SCIMA