haku: @indexterm law / yhteensä: 802
viite: 117 / 802
| Tekijä: | Dickinson, R. |
| Otsikko: | The Robinson-Patman act: an important conundrum |
| Lehti: | Journal of Macromarketing
2003 : VOL 23:1, p. 31-41 |
| Asiasana: | LAW NEGOTIATION PUBLIC POLICY |
| Kieli: | eng |
| Tiivistelmä: | This article examines Robinson-Patman act; an antitrust law, which is going to remain a law. Over time there has been business support for the maintenance of healthy institutional environment, which protection is more in line with the antitrust positions. Macromarketers have to know the existence of this Robinson-Patman act and know its complexity and consequences. |
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