haku: @indexterm law / yhteensä: 802
viite: 94 / 802
Tekijä:Dresden, B.
Otsikko:The new EU directive - a recipe for confusion?
Lehti:Admap
2004 : VOL. 39:1, p. 46
Asiasana:Advertising
European union
Law
Marketing
Kieli:eng
Tiivistelmä:The article examines how the Unfair Commercial Practices Directive could affect peoples businesses. The author is worried that the new directive risks stifling the creativity of the advertising and marketing industries.
SCIMA tietueen numero: 257876
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