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| Tekijä: | Bickerstaffe, G. |
| Otsikko: | Putting the sparkle back into Coke. !Coizueta, R. C. !Coca Cola |
| Lehti: | International Management
1984 : OCT, VOL. 39:10, p. 22-23, 25-26, 31 |
| Asiasana: | SOFT DRINKS INDUSTRY CORPORATE STRATEGY USA CHIEF EXECUTIVE OFFICERS MANAGEMENT STYLES INTERNATIONAL BUSINESS |
| Kieli: | eng |
| Tiivistelmä: |
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