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| Tekijä: | Higgins, R. B. Diffenbach, J. |
| Otsikko: | Strategic credibility- the basis of a strong share price. |
| Lehti: | Long Range Planning
1989 : DEC, VOL. 22:6, p. 10-18 |
| Asiasana: | CORPORATE STRATEGY SHAREHOLDERS SHARE PRICES CHIEF EXECUTIVE OFFICERS |
| Kieli: | eng |
| Tiivistelmä: | Communication of a corporate strategy can assist a company build strategic credibility. However, candid strategic communications remains the exception rather than the rule. One of the most frequently criticized corporate communications documents is the annual report. The most compelling arguments for open communication of strategy are the growing competition for investment capital and the need to maintain a high price/earnings multiple to discourage takeovers. In the long run, strategic capabilities have to be translated into superior corporate performance. The strategic reasons for superior performance must be the communication to shareholders if the firm is to enhance its strategic credibility. |
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