haku: @indexterm law / yhteensä: 802
viite: 532 / 802
| Tekijä: | Brose, C.-D. |
| Otsikko: | Marketing-Recht: Fall 69 Werbung mit "Bio" |
| Lehti: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.35 |
| Asiasana: | LAW COMMERCIAL LAW |
| Kieli: | ger |
| Tiivistelmä: | As health has come to the limelight recently prefix "bio" has become very popular in different trademarks and advertisements. In the example cited by the author a bio-advertisement was found to be misleading, as far as the article was not specially good for health. Advertisers should ask for legal advice before creating a bio-slogan. |
SCIMA