haku: @indexterm decision support systems / yhteensä: 806
viite: 322 / 806
Tekijä: | Wierenga, B. Ophuis, O. |
Otsikko: | Marketing decision support systems: adoption, use and satisfaction |
Lehti: | International Journal of Research in Marketing
1997 : JUL, VOL. 14:3, p. 275-290 |
Asiasana: | MARKETING RESEARCH DECISION SUPPORT SYSTEMS |
Kieli: | eng |
Tiivistelmä: | This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framework five categories of factors are distinguished that potentially affect adoption, use, and satisfaction: external environment factors, organizational factors, task environment factors, user factors and implementation factors. Hypotheses are developed and tested on data from a survey of 525 companies. Companies in consumer goods are ahead of companies in the business-to-business sector, but this difference is likely to decrease in the future. |
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