haku: @indexterm decision support systems / yhteensä: 806
viite: 258 / 806
Tekijä: | Bucklin, R. Lehmann, D. Little, J. |
Otsikko: | From decision support to decision automation: a 2020 vision |
Lehti: | Marketing Letters
1998 : AUG, VOL. 9:3, p. 235-246 |
Asiasana: | MARKETING DECISION SUPPORT SYSTEMS ECONOMICS |
Kieli: | eng |
Tiivistelmä: | The authors discuss the long-run future of decision support systems in marketing. They argue that a growing proportion of marketing decisions can not only be supported but may also be automated. From a standpoint of both efficiency and effectiveness, such automation is highly desirable. The authors describe how model-based automated decision-making is likely to prepare various marketing decision-making environments and how such models can incorporate competitive dynamics. |
SCIMA