haku: @indexterm decision support systems / yhteensä: 806
viite: 247 / 806
| Tekijä: | Liang, T.-P. Huang, J.-S. |
| Otsikko: | An empirical study on consumer acceptance of products in electronic markets: a transaction cost model |
| Lehti: | Decision Support Systems
1998 : VOL. 24:1, p. 29-44 |
| Asiasana: | DECISION SUPPORT SYSTEMS ELECTRONICS INDUSTRY PRODUCTS MARKETS CONSUMERS ELECTRONIC COMMERCE INTERNET MODELS |
| Vapaa asiasana: | E-COMMERCE |
| Kieli: | eng |
| Tiivistelmä: | Electronic commerce is gaining much attention from researchers and practitioners. Although increasing numbers of producers are being marketed on the web, little effort has been spent on studying what product is more suitable for marketing electronically and why. In this research, a model based on the transaction cost theory is developed to tackle the problem. It is assumed that customers will go with a channel that has lower transactional costs. |
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