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| Tekijä: | Mick, D.G. |
| Otsikko: | Levels of Subjective Comprehension in Advertising Processing and Their Relations to AD Perceptions, Attitudes, and Memory |
| Lehti: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 411-424 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH PERCEPTION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA