haku: @journal_id 58 / yhteensä: 815
viite: 322 / 815
| Tekijä: | MacInnis, D.J. Park, C.W. |
| Otsikko: | The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads |
| Lehti: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173 |
| Asiasana: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS MUSIC |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA