haku: @journal_id 58 / yhteensä: 815
viite: 256 / 815
| Tekijä: | Hirschman, E. C. |
| Otsikko: | Ideology in consumer research, 1980 and 1990: A Marxist and feminist critique. |
| Lehti: | Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 537-555 |
| Asiasana: | CONSUMER RESEARCH THINKING REVIEW |
| Kieli: | eng |
| Tiivistelmä: | Textual evidence drawn from the 1980 and 1990 volumes of the Journal of Consumer Research (JCR) show the dominance of masculine ideology in consumer research. Through both Marxist and feminist perspectives, the article argues for the recognition and inclusion of previously muted voices and invisible constituencies, especially those of groups currently excluded from achieving social and economic equality. |
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