haku: @journal_id 58 / yhteensä: 815
viite: 241 / 815
Tekijä: | Mano, H. Oliver, R. |
Otsikko: | Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction |
Lehti: | Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 451-466 |
Asiasana: | CONSUMPTION EVALUATION EXPERIENCE |
Kieli: | eng |
Tiivistelmä: | This article examines the underlying dimensionality of three aspects of the post-consumption experience - product evaluation, product-elicited affect, and product satisfaction. In addition, the article integrates these concepts through a suggested causal framework. Students evaluated either a high- or a low-involvement product in current use, reported affective responses evoked by it, and assessed their levels of product-derived satisfaction. Analysis shows that two primary dimensions of product evaluation - utilitarian and hedonic judgement - can be viewed as causally and antecedent to two dimensions of affect - pleasantness and arousal - and to product satisfaction. |
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