haku: @journal_id 58 / yhteensä: 815
viite: 263 / 815
| Tekijä: | Ross, W. Creyer, E. |
| Otsikko: | Making Inferences about Missing Information: The Effects of Existing Information |
| Lehti: | Journal of Consumer Research
1992 : JUNE, VOL. 19, p.14-25 |
| Asiasana: | CONSUMER CHOICE PRODUCT INFORMATION CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The inference-formation process is examined from an information-processing perspective. It is proposed that the consumer will first examine the attribute with missing information across brands and then examine other attributes within a brand. The two experiments described here show that high variation in other-brand information results in a statistically significant discount to the inferred value even with low variation in same-brand information. |
SCIMA