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| Tekijä: | Rindfleisch, A. Burroughs, J. Denton, F. |
| Otsikko: | Family structure, materialism, and compulsive consumption |
| Lehti: | Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 312-315 |
| Asiasana: | FAMILIES MARKETING CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Despite the rapid and dramatic changes in the structure of the American family over the past 30 years (i.e., divorce, single parenting), consumer researchers have largely neglected the issue of how alternative family forms influence consumer behavior. The authors' initial inquiry into this area finds that young adults reared in disrupted families are more materialistic and exhibit higher levels of compulsive consumption than young adults reared in intact families. |
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