haku: @journal_id 58 / yhteensä: 815
viite: 158 / 815
Tekijä:Meyers-Levy, J.
Tybout, A. M.
Otsikko:Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
Lehti:Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 1-14
Asiasana:CONSUMPTION
CONSUMER RESEARCH
COGNITIVE PROCESSES
Kieli:eng
Tiivistelmä:When consumers learn about a new product , cues in the surrounding context have been found to bias their response to the product in two ways. In some instances, judgments of the product are assimilated toward the affect or descriptive implications associated with the context , whereas in other circumstances, responses are contrasted with or adjusted away from the context. We examine how cognitive resources influence whether assimilation or contrast occurs and when such context effects are reflected in subsequent judgments.
SCIMA tietueen numero: 164071
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