haku: @journal_id 58 / yhteensä: 815
viite: 121 / 815
| Tekijä: | Bell, D. R. Bucklin, R. E. |
| Otsikko: | The role of internal reference points in the category purchase decision. |
| Lehti: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143 |
| Asiasana: | Consumer research |
| Kieli: | eng |
| Tiivistelmä: | The authors study the role that reference effects play in the category purchase decision for consumer nondurable products. Category purchase behavior is presented by a nested logit model that is estimated on purchase records of shoppers in two Universal Product Code (UPC) scanner panels. |
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