haku: @journal_id 58 / yhteensä: 815
viite: 120 / 815
Tekijä: | Holbrook, M. B. |
Otsikko: | Popular appeal versus expert judgements of motion pictures. |
Lehti: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 144-155 |
Asiasana: | Consumer research Consumer choice Film industry Culture |
Kieli: | eng |
Tiivistelmä: | The present study addresses research questions for the case of films, ordinary consumers and professional critics do emphasize different criteria in the formation of their tastes. |
SCIMA