haku: @journal_id 58 / yhteensä: 815
viite: 113 / 815
| Tekijä: | Moon, Y. |
| Otsikko: | Intimate exchanges: using computers to elicit self-disclosure from consumers |
| Lehti: | Journal of Consumer Research
2000 : MAR, VOL. 26:4, p. 323-339 |
| Asiasana: | Computers Consumers Information |
| Kieli: | eng |
| Tiivistelmä: | This investigation examines the dynamics associated with soliciting intimate information from consumers via computers. Experiment 1 identifies two factors - reciprocity and sequence - that affect the likelihood that people will reveal intimate information about themselves via a computer. Experiment 2 provides evidence that intimate information exchanges can affect how consumers behave in subsequent interactions. |
SCIMA