haku: @journal_id 58 / yhteensä: 815
viite: 116 / 815
| Tekijä: | Ritson, M. Elliott, R. |
| Otsikko: | The social uses of advertising: an ethnographic study of adolescent advertising audiences |
| Lehti: | Journal of Consumer Research
1999 : DEC, VOL. 26:3, p. 260-277 |
| Asiasana: | ADVERTISING CONSUMERS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. The authors develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English schools. |
SCIMA