haku: @journal_id 58 / yhteensä: 815
viite: 107 / 815
Tekijä: | Campbell, M. C. Kirmani, A. |
Otsikko: | Consumers' use of persuasion knowledge: the effects of accessibility and cognitive capacity on perceptions of an influence agent |
Lehti: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 69-83 |
Asiasana: | Consumer research Consumer behaviour Salesmen Cognition |
Kieli: | eng |
Tiivistelmä: | The purpose of this study is to test the hypthesis that cognitive capacity and accessibility would affect evaluations of a salesperson. |
SCIMA