haku: @journal_id 58 / yhteensä: 815
viite: 104 / 815
| Tekijä: | Alba, J. Hutchinson, W. |
| Otsikko: | Knowledge calibration: what consumers know and what they think they know |
| Lehti: | Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 123-156 |
| Asiasana: | KNOWLEDGE CONSUMERS CORRESPONDENCE |
| Kieli: | eng |
| Tiivistelmä: | Consumer knowledge is seldom complete or errorless. Therefore, the self-assessed validity of knowledge and consequent knowledge calibration (i.e., the correspondence between self-assessed and actual validity) is an important issue for the study of consumer decision making. In this article the authors describe methods and models used in calibration research. The authors then review a wide variety of empirical results indicating that high levels of calibration are achieved rarely, moderate levels that include some degree of systematic bias are the norm, and confidence and accuracy are sometimes completely uncorrelated. |
SCIMA