haku: @journal_id 58 / yhteensä: 815
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| Tekijä: | Ariely, D. |
| Otsikko: | Controlling the information flow: effects on consumers' decision making and preferences |
| Lehti: | Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 233-248 |
| Asiasana: | CONTROL INFORMATION CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | One of the main objectives facing marketers is to present consumers with information on which to base their decisions. In doing so, marketers have to select the type of information system they want to utilize in order to deliver the most appropriate information to their consumers. One of the most interesting and distinguishing dimensions of such information systems is the level of control the consumer has over the information system. The current work presents and tests a general model for understanding the advantages and disadvantages of information control on consumers' decision quality, memory, knowledge, and confidence. |
SCIMA