haku: @journal_id 58 / yhteensä: 815
viite: 99 / 815
Tekijä: | Fitzsimons, G. |
Otsikko: | Consumer response to stockouts |
Lehti: | Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 249-266 |
Asiasana: | CONSUMERS DECISION ANALYSIS OPTIONS |
Kieli: | eng |
Tiivistelmä: | Consumer responses to stockouts, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored. Four laboratory experiments involving stockouts in a consumer choice context are run. The results suggest that consumer response to stockouts is driven in large part by two factors: the effect of a stockout on the difficulty of making a choice from the set and the degree of personal commitment to the out-of-stock alternative. |
SCIMA