haku: @journal_id 58 / yhteensä: 815
viite: 94 / 815
| Tekijä: | Meloy, M.G. |
| Otsikko: | Mood-driven distortion of product information |
| Lehti: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 345-359 |
| Asiasana: | BIAS CONSUMER CHOICE NEW PRODUCTS PRODUCT INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | During the consumer choice process, predecisional distortion is the biased evaluation of new product information to support a tentatively preferred brand. An experiment revealed that creating a good mood by the unexpected gift or a bag of candy doubled the magnitude of this bias. |
SCIMA