haku: @journal_id 58 / yhteensä: 815
viite: 93 / 815
Tekijä: | Carmon, Z. Ariely, D. |
Otsikko: | Focusing on the forgone: how value can appear so different to buyers and sellers |
Lehti: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 360-370 |
Asiasana: | BUYING PRICES SELLING VALUATION |
Kieli: | eng |
Tiivistelmä: | The authors propose that buying- and selling-price estimates reflect a focus on what the consumer forgoes in the potential exchange and that this notion offers insight into the well-known difference between those two types of value assessment. Buyers and sellers differ not simply in their valuation of the same item but also in how they assess the value. |
SCIMA