haku: @journal_id 58 / yhteensä: 815
viite: 90 / 815
Tekijä: | Bagozzi, R.P. |
Otsikko: | On the concept of intentional social action in consumer behavior |
Lehti: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 388-396 |
Asiasana: | CONSUMER BEHAVIOUR GROUPS SOCIAL RESEARCH |
Kieli: | eng |
Tiivistelmä: | The purpose of this article is to encourage research on the social aspects of consumer behavior, particularly as found in groups of consumers and manifested through group action. |
SCIMA