haku: @journal_id 58 / yhteensä: 815
viite: 84 / 815
Tekijä: | Chernev, A. |
Otsikko: | The impact of common features on consumer preferences: a case of confirmatory reasoning |
Lehti: | Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 475-488 |
Asiasana: | CONSUMER BEHAVIOUR |
Vapaa asiasana: | COMMON FEATURES CONFIRMATORY REASONING |
Kieli: | eng |
Tiivistelmä: | This article examines how confirmatory reasoning moderates the impact of attractive and unattractive common features on consumer preferences. |
SCIMA