haku: @journal_id 58 / yhteensä: 815
viite: 382 / 815
Tekijä: | Moore, W. |
Otsikko: | Factorial Preference Structure |
Lehti: | Journal of Consumer Research
1990 : JUNE, VOL. 17, p.94-104 |
Asiasana: | PRODUCT PREFERENCE CHOICE THEORY CONSUMER CHOICE |
Kieli: | eng |
Tiivistelmä: | A method of estimating factorial preference structures is presented and then used to examine systematic deviations from both a simple scalable and a hierarchical model of preference for two product classes, soft drinks and automobiles. Factorial preference structures represent a compromise between the Luce model and EBA. |
SCIMA