haku: @journal_id 58 / yhteensä: 815
viite: 368 / 815
Tekijä: | Olney, T. Holbrook, M.B. Batra, R. |
Otsikko: | Consumer Responses to Advertising: The Effects of AD Content, Emotions, and Attitude toward the Ad on Viewing Time |
Lehti: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 440-453 |
Asiasana: | ADVERTISING CONSUMER RESEARCH TELEVISION ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA