haku: @indexterm Liberalism / yhteensä: 82
viite: 46 / 82
| Tekijä: | Kaikati, J. G. |
| Otsikko: | Opportunities for smaller U.S. industrial firms in Europe |
| Lehti: | Industrial Marketing Management
1990 : NOV, VOL. 19:4, p. 339-348 |
| Asiasana: | USA INDUSTRIAL ENTERPRISES EUROPEAN COMMUNITY SMALL BUSINESS TRADE LIBERALISM |
| Kieli: | eng |
| Tiivistelmä: | Role of small business in the international trade arena is discussed, a brief historical review of the European Community with special emphasis on the 1992 project is provided. EC is becoming more attractive to small USA business; opportunities in the world's largest single market are explained, economic statistics of USA, EC, and Japan are presented, cost saving opportunities are discussed. Impact of liberalization of import policies will result in levelling prices across the EC. A single European market will facilitate the emergence of a new Euro-consumer, who will be easier to reach. Threats are creation of giant Euro-firms and a new protection tide /Fortress Europe/. Strategic options are addressed in detail. |
SCIMA