haku: @indexterm Success / yhteensä: 822
viite: 264 / 822
| Tekijä: | Brentani, U. de |
| Otsikko: | Innovative versus incremental new business services: Different keys for achieving success |
| Lehti: | Journal of Product Innovation Management
2001 : MAY, VOL. 18:3, p. 169-187 |
| Asiasana: | INNOVATION SERVICE SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | In companies where new product development plays an important strategic role, managers necessarily contend with a portfolio of projects. Recent studies indicate that achieving successful outcomes for projects that differ radically in terms of innovativeness requires that firms adjust their NPD practices in line with the type of new product project they are developing. Based on a large-scale survey of managers knowledgeable about new product development in their firm, this study focuses on new business-to-business service projects in an attempt to gain insights about the influence of product innovativeness on the factors that are linked to new service success and failure. The research results indicate that there are a small number of "global" success factors, which appear to govern the outcome of new service ventures. |
SCIMA