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| Tekijä: | Meyer, P. |
| Otsikko: | Proven strategies for new market mastery |
| Lehti: | Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 6-10 |
| Asiasana: | STRATEGY SUCCESS |
| Vapaa asiasana: | NEW MARKETS |
| Kieli: | eng |
| Tiivistelmä: | Can you systematically create and master new markets? Yes. Choosing one of these four key strategies and leveraging it to your own strenghts will raise your chances of success. Practical examples from FedEx, AT&T, 3M, GlaxoSmithKline, and other companies demonstrate the pitfalls and advantages of each of these new-market strategies, helping you choose which is the best one for you. |
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