haku: @indexterm Success / yhteensä: 822
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| Tekijä: | Lovallo, D. Kahnemann, D. |
| Otsikko: | Delusions of success: How optimism undermines executives' decisions |
| Lehti: | Harvard Business Review
2003 : JUL, VOL. 81:7, p. 56-63 |
| Asiasana: | Management Executives Forecasting Planning Success |
| Kieli: | eng |
| Tiivistelmä: | In planning major initiatives, executives routinely exaggerate the benefits and discount the costs, setting themselves up for failure. This article presents how to inject more reality into forecasting. |
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