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| Tekijä: | MacMillan, A. N. |
| Otsikko: | Goodwill and the third place - business or society? |
| Lehti: | Journal of General Management
2004 : WINTER, VOL. 30:2, p. 99-112 |
| Asiasana: | conflict goodwill accounting success |
| Kieli: | eng |
| Tiivistelmä: | In this paper the late professor Keith MacMillan's abiding interest in building successful business relationships as the key to a firm's success is put in its historical, theoretical and practical context. By identifying a non-monetary aim for business activity - gaining goodwill - MacMillan arrived at a solution for the seemingly intactable conflicts of interests between business and society. |
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