haku: @indexterm SUCCESS / yhteensä: 822
viite: 93 / 822
| Tekijä: | D'Souza, C. (et al.) |
| Otsikko: | Critical success factors for firms in the genetically modified foods industry: A managerial perspective |
| Lehti: | Journal of Asia-Pacific Business
2007 : VOL. 8:2, p. 5-23 |
| Asiasana: | management food industry bio-technology success |
| Kieli: | eng |
| Tiivistelmä: | Research suggests that where firms have chosen to produce and commercialize genetically modified foods (or GMFs), often very disparate factors have accounted for their success etc. This article presents findings of an empirical study aimed at determining the most important success factors for firms competing in the GMFs industry. Utilising multivariate analysis, the study generates empirical evidence to cautiously posit the view that from a managerial perspective, strict adherence to factors such as 1. emphasizing consumer value 2. minimizing risk factors, 3. compliance with stipulated government regulation 4. safety measures, and 5. taking into account views by stakeholders (excluding customers) present the most essential ingredients for the growth and future success of the GMFs industry. |
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